Process Part 2: Contracting and Timelines

Process Part 2: Contracting and Timelines

If you haven’t guessed by now, these Process themed posts are about how I conduct business in providing both marketing consulting and design services. I mentioned in an earlier post how transparency is essential to personal branding because it is the easiest way to establish trust with your clients. This article may help new clients understand how I may conduct business with them, and they may help you determine and share your process for how you do business.

The Importance of Contracts

Contracts are essential to any design work because they protect both the client and my business. Contracts have legal implications that ensure that I will get paid for the work I have produced, and also ensure that you get a product that helps your business. Contracts are the best documents for creating a good working relationship with boundaries that will protect both parties. By setting up a contract, you show your clients that you mean business and are looking out for their best interests in creating the work. They are the best way of setting up a business relationship on the right foot.

I have designed my business to do all contracting and invoicing through AND CO, a company that allows me to create contracts, project trackers, time management tool, and sending invoices that will enable my clients to pay online for their convenience. It also tracks my business expenses, saves receipts, and helps to prepare my taxes. It helps me to keep my business documents organized and saves me time, so I can focus on doing the business that I love.

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Timelines and Payment Plans

One of the things I outline in my contracts is a timeline of when deliverables are expected to be completed. Deliverables are the actual products I make for you, such as your logo, copywriting, website designs, and final website build.

I make accommodations for my clients since they are mostly small business owners who may need a payment plan to pay for my services.

If the payments are over a couple of several months, deliverables will be spaced apart because I will have to find other client work to pay my bills.

If a client can pay the full sum, I require half of the payment up front, partly because it is a deposit, and because it is needed to purchase items such as website domains and other expenses that may be required to pay for their website development.

Final invoices are paid after the client is happy with their finished product.

Marketing and Consulting Interview

I am not just your designer, but also your marketing consultant. One way that my business is very different from other website or branding businesses is that I provide marketing consulting that takes more into consideration than just online marketing. I do research on your competitors, and I look into the other ways on how they find work.

For instance, your competitors may have profiles on services like Gigmasters, a service that offers business profiles for service based gigs such as face painting or party hosting. Getting a profile established on those lead website may also help to increase your business, and it’s slightly different for every industry.

Are you ready to give your branding or website an upgrade?  Contact me today!

Process Part 1: The Value of a Consulting Interview

Process Part 1: The Value of a Consulting Interview

The hardest part of upgrading your branding or website is identifying the strengths and weaknesses of what you currently have, and how it performs TODAY. A consulting interview is essential in figuring out what work needs to conducted on your website or personal brand.

Rarely, there is a one-solution for fixing the issues that could be effecting engagement on your website. This is because small business owners often have niche audiences that require a different type of reach or engagement. It would be a mistake to try a one-type fix such as solely focusing on one element of your website.

What do I mean by one-type fixes? A one-type fix may be the redesigning the overall layout of your website, or rebranding, creating different social media engagement, or focusing on solely on SEO, or search engine optimization. A well-designed website will keep users on the site.

While Search Engine Optimization is essential to get your audience even to see your web presence, the algorithms, and methods that SEO regularly change. The SEO practices of five years ago would include creating large sites full of pages with repeating keywords to make the websites rank higher in search engines.

Today, the best practices include creating meaningful content that engages the viewer enough not to click away from the page but continue to scroll through the material. Content is king, and long landing pages with exciting multimedia content are what keeps users engaged.

If you would like to schedule a free consulting interview to see what could make your website level up, call me at 505-270-6794 or email me here.  

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See Your Website With a New Set of Eyes

A consulting interview can give you a fresh pair of eyes to see your website and branding. You are an expert in your industry, and it is easy to get caught up using jargon or technical terms that may not make sense to your audience.

A consultation with me can also help determine if you are promoting the right message, in the right tone of voice to your target audience.

For example, therapists will need to sound professional, but also human and approachable. Life coaches are selling themselves and the story of how you can improve your life.

Artists and writers may have artist statements of why they create their work, but telling it in a story or witty clips is more engaging.

One of the potential problems in working with an agency is the one type all marketing may not apply to your business. You may have a beautifully designed website, but need better-written content, or vice verses.

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