This part of my process is where most of my work happens, but before this, there may be client homework required to help me develop websites. During this step, I will be doing the following steps:
- Creating a static redesign of your site if doing a redesign of your current web builder. I will create a JPEG mockup that should be viewed in sections to get an idea of what the new website will look like. After the static designs are approved, I will begin making the edits on the live site.
- If I am building a new website with WordPress, I will create a test website on my domain, input the Devi theme, and create various layouts and add content. This test site is not the final product! The reason why I think this works is that sometimes it can be hard to tell what kind of website product you are receiving from a static design, such as subtle animations or placement of content. For this test site, it is crucial for you to know the following:
- Nothing on this site is final until the content and overall pages are approved. My Progress Checklist is updated as I work on pieces of the website for your viewing.
- You can add notes on what you need to be changed, and I will make them as I work on the overall test site.
- The more feedback I get while creating this test site, the more it will fit the vision of you and your business.
- A fully functioning website allows you to pick different features and find out what works best for your business, so sometimes, my test sites will have different ways of doing the same thing.
- For Example, having social media appear in the header, or in the footer, or with the content, or as a popup. There is no need to have the social media display in all of those areas, but a test site can help you figure out where you want that feature. The same is true for galleries, contact forms, and other content pieces.
- The site may run slow because no cache plugins are active while I am building and making changes. Image Optimizer plugins are also uploaded and implemented last for the same reason. These plugins resize images and lower resolution, which can affect photos in prominent areas like the header that require a higher resolution.
- A Progress Checklist is created and shared on a Google drive. This Google drive is also where clients can put their content, photos, videos, and any other items that need to be incorporated into a website.
- For my purposes, I will track time dedicated to client work using my An Co account that creates my invoices and contracts. Though my projects are not charged by the hour, it is important for clients to see how much value they are receiving.
What is Client Homework and why do I need it?
Client homework is example website layouts that you like, sample writing, Google analytics numbers, and other information that I may need for completing your website.
For example, a writing sample helps me to write better in your voice. When writing copywriting, I will consider the target avatar and write to that specific audience. However, it is very important that the tone and the style reflect you and your voice. This can only be accomplished with a writing sample.
Sometimes I will need more direction on what photos you need in certain areas. If you are a local business, I can meet with you to choose photos.
Other things I may need are detailed contact form layouts, or forms or contracts if your businesses need that service.
What Could Cause Delays?
Client homework and feedback is vital to completing your project on time. Feedback also ensures that I create a product that best reflects you and your business. The earlier I get client homework and feedback, the sooner I can complete the milestones for completing your website. Without feedback, I can end up working in the wrong direction.
Want to help your business reach the sky with professional branding and web design, than contact me at 505-270-6794.
What are Comps? How do they help in creating your design?
After we have conducted the client interview, I start working on the designs for the upgrades to your branding or website. To get a better idea of the look, I create ‘comps,’ which is short for comprehensive layout in graphic design terms. A comp is a draft of your logo or website layout before adding the final finishes.
Logo and Branding Comps
In the logo comps, I will use different fonts, color schemes, and graphics or images to get the right look and representation for what we talked about in our client interview. For logo designs, I will create at least four looks, with one of them will be very different than the others to ensure I’m taking the right direction.
These looks are created quickly and are not finalized. For example, logos are created in Photoshop where I can adjust the settings and alternations rapidly. The final logo is created in Illustrator because logos need to be in vector format if they are going to be produced in different products. For example, car wraps that need vectors because the file will have to be resized to accommodate a large product.
An example of four comps created for a logo in progress for Walk the Walk Counseling.
How Website Comps are Different
For the comps in website development, I will create one very detailed landing page based on the font and colors of the logo to get a consistent look for your website. The landing page shows the overall styling and hierarchy structure of your site. For the rest of your pages, I will create wireframe comps of the remaining pages. The purpose of the wireframe layouts is to ensure that the pages have a good user experience based on the content of your pages. Based on the content of each page, the structure may be different your landing page, but the style will the same.
Deliverables and File Formats
The deliverable is your final finished product for approval. For your logo, it will be sent to you in a couple of different formats so that you can view and use it on any computer. There is one file format you may not be able to open, which is the vector file that will be saved in the EPS or .ai file format.
Why Do You Want the Vector File?
To have your logo sewn on t-shirts or apparel goods, you will also need your logo in vector format for the sewing machine programs. Having your logo already in a vector file format will ensure your logo remains consistent with the rest of your branding products.
Vector file formats are used in the production of most branding products because they are the best file formats for resizing graphics without killing pixels and resolution. This is because they are drawn and defined by mathematical curves and formulae rather than in the pixels.
However, you can’t preview or open this file unless you have a vector program like Adobe Illustrator. Most shops that create the promotional products you need will have this program and be able to work with the file.
Other File Formats for Logo Delivery
When you get your completed logo, you will receive it a JPEG (.jpeg), PNG (.png), and TIFF (.tiff) file formats. Having multiple file formats allows you to view and use your logo on any computer or device. These file formats are also compatible with any business programs you may need with your logo.
The JPEG is most efficient but will be flattened with a white background. It is your best preview file but does not have the option of having a transparent background. Transparent backgrounds are more useful for most situations that you need you to use your logo.
The PNG or TIFF files will have a transparent background. The reason why I send both is that they may display on a black background you if don’t have the right program to open the file. PNG files work best and open well in Microsoft programs, while TIFF is accessible on most other platforms, but may not preview on your computer.
Example of a website design.
After the comps are approved, I will create a test site first of your website that will have the root of http:blueskies/yourwebsite/. We need to ensure that the website functions the way you expect. After the final payment, we transfer the site to your domain. More about this topic in the next post!
First of all, what exactly is personal branding? How is it different from regular branding, and why is it a growing trend in today’s marketing world?
Personal branding is the practice of marketing yourself as a brand. Unlike traditional branding, it requires authenticity and transparency to gain trust in prospective clients or customers. The millennial generation is harder to market to because they are skeptical of long-established brands, do research and choose where to spend their money based on how companies align with their values.
In today’s world of interconnectivity and easy methods of instant research, it is almost impossible to avoid in some capacity, and companies to some extinct, also rely on personal marketing to find new employees or freelance.
To hire new employees, a business now uses the online networking tools of LinkedIn, background check services, and Facebook to check out prospective employees. In many ways, how you conduct yourself online can be seen as the future of personal branding.
It is the also best method of marketing used by solo entrepreneurs, or small businesses or companies run by a single person or a few individuals. Often, these are professions that provide a service rather than a product, such as writers, therapists, coaches, artists, and other professionals that operate alone. It can also be used for small organizations or businesses that share common values.
There are many benefits to personal branding, and creating a personal brand can give you an advantage in your industry in the following ways.
Five Ways that Personal Branding can Give you an Advantage:
- Makes you stand out and be memorable. In a sea full of competitors, it can be hard to distinguish yourself from the rest, especially if you provide similar services. A personal brand can set you apart from your competition.
- Shares your mission or story. When people choose to buy a product or service, they often buy based on emotions and how they feel you will help with their issues. A personal brand can help communicate your mission or why you do what you do, which is better emphasized by a personal touch.
- Helps you to find your ideal clients or customers. By doing #2, you ensure that you get clients or customers that share similar values, and who fits your product or service the best.
- Shows how you are established and builds or engages trust. Today, anyone can make a website for free and create basic logos. Companies with a more polished personal brand look like organizations that have been established for a longer period rather than those just getting started. In addition to creating a better-established image, you can also engage trust with your audience by showing your authentic self.
- Could build a legacy. For small business firms, you can create a legacy that lasts until either selling the business or passing the business to your family. For individuals, an established blog built on a personal brand can be converted into books that can be sold to maintain a lifestyle after retirement.
What does personal branding require?
Personal branding requires authenticity and transparency.
Authenticity requires that you ‘get real’ with your clients or customers. You don’t wear a mask or pretend to be someone you are not, and it is certainly a practice and lifestyle to not only show and be you who are but promote it too. This is where transparency comes into play. Transparency is the willingness to let the public see the real you.
Not all professionals can practice full authenticity and transparency as well. Depending on the trade or service, a professional image must be maintained to gain trust for rendered services. Personal branding does not have to embody all of your authentic self as well, but cue in enough to win the kind of clients or customers you want to work with.
For example, think about Elle Woods from Legally Blond. Her authentic self is very bubbly and seemingly ditzy. However, during the most critical moments of her case, she still has to tone down her authentic self and put up a front of professionalism to win cases. For certain jobs, a strong front is what is needed to allow these professions to thrive. While she doesn’t have to hide her pink and wonderful personality completely, she does have to display confidence and assurance in her profession as a lawyer. The same must be applied when working on your personal brand.
To do the best practices of personal branding, you have to be able to show the real you, and that can be a lot harder to do in public than wearing a facade. If you feel like you would have a hard time showing your real face, then this type of marketing may not be the best form for you.
If you would like to know more about personal branding, and how it would benefit you, contact me today.
In his article, “How to survive as a web designer beyond 2020,” Mike Kus addresses how the web industry is changing in becoming more standardized, with fierce competition from well-developed web builders such as Squarespace or Winx, and from the rest of the world. It is easier for business owners to build and maintain their websites, or outsource at extremely low prices from across the world. It can be very a very intimidating prospect for designers, and this article only provides two solutions on how to survive these factors, which is finding an identity and telling a story. While they are good solutions, there are many more benefits of why you should employ a local designer or company provide these services. You can have a stronger advantage for the following reasons:
They Understand the Culture of Your Local Business
Every state, region, city or town has its culture. A local designer will already know and understand the culture of your client base, which is not something that can be communicated or expressed if you don’t live in the local area. Culture is complicated, comprised of language, values, beliefs, norms, and behaviors, which can vary widely even within a city district. Having a design or story be able to express and relate to that culture will make the design appear stronger to your client base. An understanding of local culture is essential for local businesses that are not intended to become national franchises but are covering a local niche market. In a way, your local designer is the niche marketer for your local businesses.
They Can Meet in Person to Get Your Full Story and Understanding
While teleconferencing has greatly improved how we can communicate and interact with clients, you will be able to better articulate your better story if you meet with your local designers. Communication is essential to understanding the story of a business, and it is most effective in person because so much can be stated in nonverbal cues. It can also build trust between you and design team, in providing reassurance that they understand your business needs.
You Are Supporting Your Local Economy and Small Businesses
When you support local small businesses or designers, you are stimulating your local economy. A healthier local economy will boost your own business. It can also lead to networking opportunities with other local businesses.
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