The hardest part of upgrading your branding or website is identifying the strengths and weaknesses of what you currently have, and how it performs TODAY. A consulting interview is essential in figuring out what work needs to conducted on your website or personal brand.
Rarely, there is a one-solution for fixing the issues that could be effecting engagement on your website. This is because small business owners often have niche audiences that require a different type of reach or engagement. It would be a mistake to try a one-type fix such as solely focusing on one element of your website.
What do I mean by one-type fixes? A one-type fix may be the redesigning the overall layout of your website, or rebranding, creating different social media engagement, or focusing on solely on SEO, or search engine optimization. A well-designed website will keep users on the site.
While Search Engine Optimization is essential to get your audience even to see your web presence, the algorithms, and methods that SEO regularly change. The SEO practices of five years ago would include creating large sites full of pages with repeating keywords to make the websites rank higher in search engines.
Today, the best practices include creating meaningful content that engages the viewer enough not to click away from the page but continue to scroll through the material. Content is king, and long landing pages with exciting multimedia content are what keeps users engaged.
If you would like to schedule a free consulting interview to see what could make your website level up, call me at 505-270-6794 or email me here.
See Your Website With a New Set of Eyes
A consulting interview can give you a fresh pair of eyes to see your website and branding. You are an expert in your industry, and it is easy to get caught up using jargon or technical terms that may not make sense to your audience.
A consultation with me can also help determine if you are promoting the right message, in the right tone of voice to your target audience.
For example, therapists will need to sound professional, but also human and approachable. Life coaches are selling themselves and the story of how you can improve your life.
Artists and writers may have artist statements of why they create their work, but telling it in a story or witty clips is more engaging.
One of the potential problems in working with an agency is the one type all marketing may not apply to your business. You may have a beautifully designed website, but need better-written content, or vice verses.